MINIMIZING EARTHQUAKE RISK IN THE CENTRAL US THROUGH THE ST. LOUIS AREA EARTHQUAKE HAZARDS MAPPING PROJECT: FINDING, CONVINCING, AND SELLING IT TO KEY USER GROUPS
To achieve this goal, however, a considerable effort, often unfamiliar to most geoscientists, is needed to introduce the products to key user groups, capture their interest, and maintain their involvement. These key users groups must buy into the project. Almost as challenging, these groups need to have early, on-going, and relevant input into the project, and proactive communication must be maintained over the projects course. Most importantly, the final products must be of actual and recognizable value to the users, offered in a user-friendly output format, fast and easy to use, and timely.
For this project, key user groups are considered customers. Identifying these customers is marketing, and enlisting their input, support, and long-term interest is sales. Keeping their long-term interest in the project is customer maintenance. Strategies to connect with these groups include proactive outreach to key professional organizations, an informal e-newsletter, and invitations to project planning meetings.
By focusing on the ultimate adoption and practical use of the projects end products, the key user groups, as well as the general public, are best served. A significant step to lowering the overall earthquake risk exposure of the Central U.S. is also made.