FINDING VALUE: THE KEY TO SUCCESSFUL GEOSCIENCE PROGRAM
Institutional value can be identified and cultivated by habits of positive behavior. Here are a few to consider. (1) Be entrepreneurial. Like the free market, a university is a large complex organization with opportunities that have not been recognized or addressed. (2) Set goals, especially for metrics used in program evaluation (i.e., SCH production, number of majors and graduates, and retention rates). (3) Be efficient by producing more and costing less. Pay careful attention to the cost of the SCHs you produce; there are institutional and national norms against which you will be compared. (4) Provide leadership; instead of resisting change, use the opportunity to lead the way for others. Sharing the products of your efforts with other departments will make allies. (5) Be flexible; in this regard the relatively small size of most geoscience program is an asset. (6) Solve your own problems. Increasing the number of your majors or providing modern instrumentation is unlikely to find a place on the dean's personal agenda. Never take a problem upstairs without at least two suggestions for how to address the issue. (7) Finally, use every opportunity to advertise your successes.
John D. Rockefeller explained the secret of success: Get up early, work late -- and strike oil. That's finding value.