EFFECTIVE USE OF SOCIAL MEDIA FOR GEOSCIENCE EDUCATION AND OUTREACH: THE EARTHSCOPE BLUEPRINT
ESNO’s broad educational objectives include a major focus on informal geoscience education that pairs well with social media. To address these goals, we established a vision and content strategy. Our vision is to offer high quality science content in a range of formats to appeal to various groups. Our goals are to (1) Increase public awareness of EarthScope science, (2) Communicate timely scientific information, (3) Engage with the public, (4) Provide an informal venue for scientific discussion, and (5) Increase brand recognition. Our comprehensive content strategy prioritizes the dissemination of new ES science, discoveries and news.
Based on our experiences creating a vibrant social-media presence we offer a “blueprint” for other science organizations interested in joining social media. We will discuss best practices, content posting strategies, platform selection and audience diversification as well as lessons learned and our thoughts on the future of social media in online science education.