MIXED UP ABOUT MIXED METHODS? AN OVERVIEW OF MIXED METHODS RESEARCH DESIGNS
We use examples from our work to illustrate common mixed methods designs (as described by Creswell and Plano Clark, 2010). In a triangulation design, qualitative and quantitative data are equally weighted and independently analyzed in order to converge on a single result. For example, quantitative survey data and qualitative interviews were independently analyzed to address the role of teaching in the recruitment and retention of women in the geosciences. Qualitative to quantitative sequential designs are common in instrument development; for instance, thematic coding of climate skeptic videos was used to generate items for a quantitative skeptic message survey. A quantitative to qualitative sequential design allows a researcher to investigate numerical patterns, as when quantitative data indicated that faculty participants liked a training program, and follow-up focus group interviews probed what specifically participants liked. Qualitative methods can be embedded within a quantitative study, as when interviews are used to clarify student responses to a pre/post attitude survey. Conversely, quantitative methods can be embedded within a qualitative study; for example, survey data on teachers' self-efficacy were embedded within a qualitative characterization of their teaching practices. Finally, qualitative data can be transformed into quantitative data for statistical analysis, such as when counting the percentage of codes that emerged during analysis of expert field sketches.