SCIENCE COMMUNICATION DURING THE 2019-2020 SOUTHWEST PUERTO RICO EARTHQUAKE SEQUENCE (Invited Presentation)

Clarity, conciseness and significance are key characteristics for science communication during times of disaster. The challenge is to adapt a data-based message for the general public while maintaining the same depth intended for peers. This presentation will describe the experience of a local geologist and professor as a science communicator during the 2019-2020 Southwest Puerto Rico Earthquake Sequence. The role consisted of communicating how science explains the origin of earthquakes, why seismic activity occurred in Southwest Puerto Rico and addressing questions and concerns from Puerto Rico residents and officials. Science communication practices during this period included the assessment of conflicting information, support through expert opinion and delivery of educational content. Conflicting information emerging from social media, pseudoscience and general public perception included science misconceptions, conspiracy theories and ideas of fatalism. When working with conflicting information, the message was redirected towards basic seismology concepts, regional geology and necessary actions to reduce risk. Expert opinion was offered to support local and federal agencies to make decisions during periods of disaster response. Communicating educational content required the evaluation of daily events and the emerging general public opinion on relevant topics to provide a clear and detailed message on topics such as the frequency and magnitude of seismic events, Puerto Rico’s past seismic history and triggered effects including landslides, liquefaction and subsidence. This experience highlights the need for existing and timely developed products, collaboration with known media personalities, anticipation of possible concerns from the public and clear talking points. But more essentially, the importance of delivering the message in a way that inspires security and hope.